Founders Malissa and Scott came to us to explore the Amazon potential for Angus & Oink. Despite being a hugely popular brand in retail and wholesale across the UK and Europe currently, they outsourced their Amazon presence to third-party distributors and had relatively good sales, but knew there would be more for them on the platform.
Client
Angus & Oink
Year
2022
Scope of Work
Spices & Seasonings
On taking over the Angus & Oink account we first set about the need to create better foundations for the best-selling listings in the range. Among that was a strategy to win back the buy box from third parties and optimise the pricing and wider listings and keywords. We have since managed to grow the brand month on month on Amazon UK as the products continue to climb in ranking through profitable PPC campaigns and effective SEO strategies. After a successful Q1 2023 we are planning for expansion into Amazon EU and USA to further expand the Angus & Oink footprint.
