Amazon Impact: The 4-Week Blueprint

Looking to boost your presence on the UK's #1 e-commerce site without a full service agency? Our 4-week tailored plan from acclaimed FMCG brand owners can help. We design strategies to match your Amazon goals, focusing on four key account areas after an initial session. Our approach is tailored uniquely to your business stage on your Amazon journey.

Week One:
Best in category listings
In week one, we'll assist you in establishing or reviewing your Amazon listings. You’ll gain step-by-step insights into product descriptions, imagery, and keyword optimisation to boost clicks and traffic.

We'll also evaluate your competitors' strategies, prices, and market gaps to help strategically position your brand on Amazon.
Week Two:
Drive efficient operations
On this schedule, we will lead you in optimising your Amazon operations. We'll delve into best practices for order fulfilment, inventory management, and lowering operational costs. Additionally, we'll perform an in-depth audit of your existing account, examining both customer-facing elements like product listings and reviews, as well as behind-the-scenes aspects like seller performance metrics.

This week, we concentrate on pinpointing and rectifying areas for improvement to ensure sustainable growth through enhancing your account's gross profit margins. Lean on our 8+ years in FMCG and our know-how around operational optimisation.
Week Three:
Drive traffic and customers
Next, we'll take the reins to explore the world of Amazon's Pay-Per-Click advertising. Whether you've run campaigns before or are completely new to the game, we'll conduct a detailed audit to pinpoint strengths and potential improvements. You'll learn what to look for when setting a new advertising strategy, including keyword research, bid management, and how to monitor campaign performance.

This week aims to help you master Amazon's advertising toolkit, boost visibility, and drive sales.
Week Four:
Plan for growth
In our final week, we'll look to the future. What are the targets and how do you grow? From Launchpad to Vendor Central and beyond to EU expansion. We’ll plan with you the specific steps and timelines to set and ensure that your Amazon revenue can continue to climb.

This week aims to build your specific roadmap. What you should be aiming for in the category ranking, revenue targets and assets for growth on and off Amazon. Now you have the tools, it’s time to get growing.
Watch your account fly
Feeling inspired? Kickstart your tailored 4-week plan now. Click the button below and let our expert strategies, crafted by former FMCG leaders, help you reach your goals.
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