Founder Jade started a new hot honey business in lockdown 2020 out of a love for pizza and hot sauces. She launched a hugely popular chilli-infused hot range that proved to be a hit in UK retail. With the brand still brand new and with little e-commerce presence, she trusted Unpack to build an Amazon presence and strategy from scratch.
Client
JD's Hot Honey
Year
2023
Scope of Work
Chilli Honey
We started with understanding the category and relevant browse nodes for what is a unique product and not necessarily hot sauce or honey in category. After establishing the listings, keywords and target customers we set about building the listings and managing all creative and design to ensure that the brand was reflected across images, A+ and storefront. After establishing the presence we set about building the brand to being the highest ranked hot honey on Amazon and establishing presence in Amazon EU as the brand continues to grow.
