Liz, having previously collaborated with us on enhancing another of her brands on Amazon, once again sought our expertise for a new range of self-tanning products. Despite receiving limited support from another agency, Liz desired a more hands-on approach to bolster her brand's presence and optimise the product listings and the overall account.
Client
The Soho Tanning Club
Year
2022
Scope of Work
Self Tan
Initially, our focus was on developing a commercial strategy around transitioning to Fulfilment by Amazon (FBA) and adjusting the price point to ensure profitability. Following an agreement on this approach, we worked towards accurately reflecting the Soho tanning brand through enhancing product images, using A+ content, and creating a dedicated brand storefront to channel any external traffic. The outcome has been a distinctive, robust presence in the self-tanning category on Amazon, one that is representative of the Soho tanning brand. This groundwork has provided a solid foundation for future brand and revenue growth.
