Founders Justine & Lia created were based in Dubai when creating Shake your plants and knew that their product was perfect for the UK market and Amazon in particular. They approached us to help in getting their UK presence set up through Amazon. Operationally for getting stock into FBA and creating the account and listings to launch Shake Your Plants in the UK.
Client
Shake Your Plants
Year
2022
Scope of Work
Kombucha
Initially, our team assisted in establishing the UK presence and setting up the necessary accounts, a critical step in asserting a firm foothold in the market. Following that, we focused our efforts on developing a commercial strategy that took into account the challenges and opportunities of entering the category as a newcomer. We outlined a launch plan for the product range, both immediate and medium-term, guided by clear objectives. To further enhance our digital presence, we enrolled in Amazon's Brand Registry, facilitating the creation of product listings and kick-starting the process of gathering initial product reviews. This was all part of a comprehensive marketing strategy to boost launch awareness. After a successful launch that saw an influx of orders, we now have a robust strategy in place to cultivate and expand SYP's presence on Amazon, setting the stage for sustained growth.
